Chainless

Chainless is a Brazilian crypto fintech app: KYC, PIX, and on-chain transactions in one product, treated KYC and onchain transactions as part of the product, not a wall around it.

Led product and design across the app: design management, UX, development leadership, and digital strategy. Set the bar for interface consistency and flow quality, kept the product pointed at the Brazilian market.

Launched publicly at Blockchain Rio 2024 with full KYC, PIX + on-chain transactions, and the Dollar Income feature. 120 users onboarded on launch day. Strongest signal: building a Brazilian crypto fintech in a regulated market, with users who actually transact.

Leadership in Development and Launch

Coordinated the development team through launch, uniting design, technology, and user experience. Worked alongside developers and stakeholders to align product vision and deliver cohesively.

Design Management and Design System

• Design Management: Coordinated multiple designers, implementing Design Review processes, ensuring consistency, and improving Figma file organization.
• Design System: Used a Design System and UI Kit called Nucleus, which I customized for the Chainless app. Over a year, maintained and customized component libraries and styles, ensuring visual identity uniformity and design scalability through development.
• UI/UX Design: Collaborated on flow and feature design, applying my blockchain expertise to deliver innovative experiences within the app.

User Experience and Critical Flows

• KYC Flows (Know Your Customer): Structured the design of screens and interactions for a secure, intuitive verification process, reducing onboarding friction.
• PIX + On-chain Transaction Standardization: Developed a unified transaction flow so PIX payments and on-chain transactions delivered consistent experiences. Goal: minimize perceptible differences between blockchain and digital banking, easing adoption.

Dollar Income Feature

Actively participated in the creation and launch of the Dollar Income feature, concept to implementation. The standout: the design, development, and launch cycle completed in two weeks.

Website and Digital Strategy

• Brand implementation: Inherited an initial site built on a generic template; reformulated styles, sections, and menus to align with the brand's visual identity. Built a reusable template system for quick landing-page deployment.
• Blockchain Rio 2024 launch: Developed an interactive gamified quest experience to drive engagement and app adoption.
• Influencer landing pages: Custom promotional pages with minimal friction for app onboarding.
• Support form: Implemented to optimize user service and reduce team response time.