Chainless

Chainless is an innovative app that lets users interact with the blockchain ecosystem in an intuitive, simplified way. A Brazilian crypto fintech that treated KYC and onchain transactions as part of the product, not a wall around it.

Multifaceted role across the product — design management, UX, development leadership, and digital strategy. I worked to ensure a consistent interface, efficient flows, and a product aligned with market needs.

Launched publicly at Blockchain Rio 2024 with full KYC, PIX + on-chain transactions, and the Dollar Income feature. 120 users onboarded on launch day. Strongest signal: building a Brazilian crypto fintech in a regulated market, with users who actually transact.

Leadership in Development and Launch

Coordinated the development team to ensure the app was ready for launch — uniting design, technology, and user experience. Worked alongside developers and stakeholders to align product vision and ensure efficient, cohesive delivery.

Design Management and Design System

• Design Management: Coordinated multiple designers, implementing Design Review processes, ensuring consistency, and improving Figma file organization.
• Design System: Used a Design System and UI Kit called Nucleus, which I customized for the Chainless app. Over a year, maintained and customized component libraries and styles, ensuring visual identity uniformity and facilitating design scalability through development.
• UI/UX Design: Collaborated on flow and feature design, applying my blockchain expertise to deliver innovative experiences within the app.

User Experience and Critical Flows

• KYC Flows (Know Your Customer): Structured the design of screens and interactions to ensure a secure, intuitive verification process — reducing onboarding friction.
• PIX + On-chain Transaction Standardization: Developed a unified transaction flow so PIX payments and on-chain transactions delivered consistent experiences. Goal: minimize perceptible differences between blockchain and digital banking, eliminating friction and facilitating adoption.

Dollar Income Feature

Actively participated in the creation and launch of the Dollar Income feature — concept to implementation. The standout: speed of the design, development, and launch cycle, completed in just two weeks.

Website and Digital Strategy

• Brand implementation: Inherited an initial site built on a generic template; reformulated styles, sections, and menus to align with the brand's visual identity. Built a reusable template system for quick landing-page deployment.
• Blockchain Rio 2024 launch: Developed an interactive gamified quest experience to drive engagement and app adoption.
• Influencer landing pages: Custom promotional pages with minimal friction for app onboarding.
• Support form: Implemented to optimize user service and reduce team response time.